Some bikes really don't need to shout to grab your attention. This Project One Madone is finished in Matte Deep Dark Blue to Pacific - the deepest of deep blues, in Trek's Full Fade custom paint. Matching dark logo Bontrager wheels blend perfectly into the stealthy but far from drab aesthetic.
The Madone is an understated race machine, part of a long heritage of elite Trek carbon models, and this paint scheme sets it off perfectly.
Ultegra 8050 Di2 continues the theme - modern, high performance and beautifully engineered without unnecessary flash.
Fancy a custom build of your own? Project One provides a world of options, and we're specialists in Trek's custom programme. It all starts with a bike fit, get in touch...
photos by Bobby Whittaker