Firstly we'll discuss your desired use and any provisional ideas you have on brand, model, specification, desired lead time, budget and everything else important when choosing a new bike.

We'll also want to assess your fit data - you can send us any previous data, or we can schedule a bike fitting in our store.

Know your size, or have a bike already that fits perfectly? Let us know and we'll advise based on that setup.

Using your data, we present you a report detailing the bikes that most suit your fit data and brief.

This is the fun part where you'll work with our team to consider the bike options; compare complete bikes, or opt for a custom build giving you complete control of the specification.

Every build we complete is unique, from installing of components to suit your fit data, to one-off custom paint designs. There is nothing we can't do to assemble your dream bike.

Once you've chosen a bike, we'll confirm the specification with a quote for your final review.

We then kindly ask for a deposit to place the order. We accept bank transfer, credit cards and Cyclescheme / GCI vouchers.

While we procure the parts we'll keep you regularly updated on the progress, including predicted lead time, plus share an online photo album so you can see your build start to come to life.

Premium bikes deserve premium assembly, and our mechanics complete highly skilled work to create your perfectly assembled bike.

Our process is attentive and detailed, including immersive chain waxing and Gtechniq ceramic frame protection.

In the right hands, the merge of frame and components come alive and present an elevated ride experience. Our premium workshop practices ensure your new bike is assembled to a standard befitting of your investment in frame and component quality.

The culmination of the perfect fit, expert advice and a diligent build; your dream bike!

Collect your bike at our London store in a grand unveiling. We'll give you a shakedown on the groupset use, maintenance and other important points to know about ownership of your new bike.

Alternatively have us deliver to your home, pre-built, fully setup and ready to ride.