Trek Madone SLR 7 Project One

If this doesn't make you want to get out and ride, even on the darkest of winter days - well, I don't know what to tell you... This stunning Project One Madone is resplendent in Solid/Team-Logo custom paint, in the aptly named Radioactive Yellow, with Radioactive Orange accents.

Retina-searing it may be, but this is a serious piece of kit, tricked out with Ultegra Di2 and equipped with Bontrager's brilliant all-rounder Aeolus Pro 5 full-carbon rims; their 50mm depth providing just enough aero advantage without impeding handling or climbing ability.

The frame grabs the attention, but there's plenty of detail to enjoy too. The top tube features adjustable IsoSpeed damping, neatly integrated into a frame made from Trek's lightest, strongest OCLV 700 series carbon.

The exceptionally neat and tidy cockpit remains fully adjustable, helping us ensure the perfect fit, and we couldn't resist a bit of fun with the chain - yes, that's colour coded too. All part of the Bespoke attention to detail that comes as standard, however unique the bike.

Contact us to discuss a custom build of your own.

photos by Bence Bujaki